Rosslyn-based startup puts interior design at homeowners' fingertips | ARLnow - Arlington, Va. local news

2022-08-26 22:06:17 By : Ms. Cisy Pei

Sponsored by Monday Properties and written by ARLnow, Startup Monday is a weekly column that profiles Arlington-based startups, founders, and other local technology news. Monday Properties is proudly featuring 1515 Wilson Blvd in Rosslyn.

A Rosslyn-based online interior design startup is celebrating one year and more than 100 projects.

Deazly, launched in July 2021, brings professional design to homeowners in an online design studio. The company matches homeowners looking to renovate their kitchen or bathrooms with professional designers, who work with them to create 3D concepts of the space for a flat fee.

Homeowners can then see how their room will look before committing to a project.

“For most homeowners, hiring an interior designer can feel intimidating,” CEO and Founder Ketan Doiphode, a licensed architect, said in a news release. “It is a difficult process to navigate.”

So, he said he built Deazly to bridge the knowledge gap on the homeowner side and technological gap on the design side. His goal is to provide affordable, hassle-free design services. And for designers, it’s an opportunity to work 100% remotely.

Deazly clients tend to be 30 to 45 years old, tech-savvy and want good design completed at a fast pace, Doiphode said. And 60% of the company’s work comes directly from contractor partners and remodeling companies, the release said.

Contractors have a competitive advantage by having a design partner.

“The Deazly process provides the consultation needed to work through style preferences and functional requirements,” Doiphode said. “Highly realistic 3D designs and a product list ensure the homeowner and contractor can work together to make the design of these high-use spaces a reality.”

While there are other e-design businesses, Deazly specializes in kitchens and bathrooms — both generally complex renovation projects that greatly contribute to resale value of homes. When the startup first launched, it offered just bathroom design but in January, the company added kitchen design services, as well.

Deazly’s flat fee structure, listed on its website as a range between $700 to $2,300 based on the extent of services, is something the company says sets it apart from traditional designers’ fees.

The Deazly team has seven U.S.-based interior designers and eight support team members in India, the release said.

“I see Deazly as an example of the modern workforce,” says Doiphode. “Designers often work long hours at firms and the conceptual, more creative part of the design process is led by directors and principals. At Deazly, the designers are involved in the visual and creative aspects. The 100% virtual team structure allows designers to create a flexible schedule. I can match homeowners with the right designer based on the designer’s availability.”

Doiphode was inspired to start the company from his 18 years of architecture and project management experience. He worked for the brand design team at Marriott International, where he worked on lifestyle brands that included Delta Hotels, Sheraton, Marriott Hotels, Aloft, and AC hotels. He has also worked as an interior architect for the firms SOM and Forrest Perkins.

Doiphode hopes to grow the Deazly design team and is working on a new version of the website that will add detailed project milestones and a two-way communication platform for homeowners’ remodeling and renovation process.

We’re calling it a week a touch early today, while most of you have already started your weekend, so we can better prep for next week. While this month has…

A 54-year-old Alexandria man is in jail after police say he broke into and stole items from two cars and tampered with five others. The arrest happened last night around…

A 3 BD/2 BA cozy home with hardwood floors, deck and room to expand is included in Open Houses.

A non-profit is teaming up with the county and schools to provide food assistance to students when classes start up again next week. Food for Neighbors (FFN), the Department of…

If you are a lifelong learner over 50+ who wants to make new friends, power up your brain, and enjoy a wide-variety college-level courses, Encore Learning is for you.  A non-profit, Encore Learning offers courses and Special Events in the arts, health, law, literature, technology and more. Courses are presented either online or in-person.

Encore Learning also offers nine social clubs covering everything from breakfast to bridge….tech to travel.

The Fall Course Preview event is September 1st at 10:00 AM via Zoom: https://us02web.zoom.us/j/84159780997 Join the free presentation to learn about courses and meet the instructors.

Course registration opens on Tuesday, September 6 at 10:00 AM.  Check out the courses page for complete information.

Submit your own Community Post here.

For many of us, back-to-school time means shopping for school supplies and enjoying the last days of summer. For scores of tutoring and mentoring organizations in the DMV, however, back to school means filling an urgent need to sign up and onboard hundreds of tutors and mentors to support underserved children and teenagers. With at least 2 out of 3 DC children reading below grade level, the need is great.

The DC Tutoring & Mentoring Initiative (DCTMI) is a matchmaker connecting volunteers with tutoring and mentoring organizations in DC, Maryland, and Northern Virginia. We’re looking to match 1000 new volunteers to work with our partners by October. Just an hour or two of time per week, or even a couple of hours a month, can make a world of difference, not just for the students but for the volunteers.

Submit your own Community Post here.

Come join us for the Saint Ann Parish Jubilee Festival with games, rides, raffle, silent auction, a beer garden, live music and food! 10:00 am – 4:00 pm Saturday September 24th. Admission is free for this family friendly event. Tickets

Are you ready to jump into homeownership or start considering it but don’t know where to start? Tune in to our free webinar for an introduction to homebuying and the mortgage process with our Mortgage Loan Officer, Sandra Ortecho, who